Entertains New Retailing Concept

The first-ever car-customizing experience for kids from six to 106, is entertaining a brand new retailing concept inspired by Build-A-Bear WorkshopR, the leader in experiential retailing. The new concept taps into the love of cars and auto customization of the Americans.The invites "customizers" or guests into the ultimate car-customizing shop where they can choose, personalize, customize or simply unleash their creativity to produce an exceptional ride.encourage collaboration and build confidence," said CEO Larry Andreini. In addition to creating a unique and valuable concept, the company has also created a unique and precious business structure through its strategic partnership with Build-A-Bear WorkshopR. Build-A-Bear Workshop was an early investor. It has shared key infrastructure components.In addition to creating a unique and valuable concept, the company has also created a unique and precious business structure through its strategic partnership with Build-A-Bear WorkshopR.Chip Foose, a famous car designer and host of The Learning Channel's - Overhaulin', is also working with RIDEMAKERZ. "This project is close to my heart," said Foose. "I learned about car-customizing from my Dad, and now I get to help pass that experience on to fathers, sons and families across America." Build-A-Bear Workshop was an early investor. It has shared key infrastructure components. "Our partnership with Build-A-Bear Workshop allows us to fire on all cylinders from the very start," added Andreini.