California's Governor Schwarzenegger asked US Automakers to go "Green"

GOVERNOR: Thank you. Thank you very much. Thank you, John, for the wonderful introduction, I appreciate it very much. And it is great to be here today at Georgetown University, also known in my house as the alma mater, because of course my wife went to school here, and she graduated here at Georgetown. (Applause)So I have to say that I am somewhat amazed to be here, and the reason is because three and a half years ago when I ran for governor I was followed around by environmental protestors with signs. And what we did was, we came out with a book called Pumping Iron--I know a lot of you are familiar with that, especially the students--then the movie Pumping Iron, and that changed bodybuilding, the image of bodybuilding, dramatically. As a matter of fact, the perception of bodybuilding began to change and it became more and more hip and more and more attractive. And then all of a sudden, everyone wanted to exercise. As a matter of fact, today you can go to any place in the world and you will find a bodybuilding gymnasium or a place where you can do weight resistance training, and you can go into any gymnasium and you will find ordinary people talking about their abs, their lats, their deltoids, body fat, and all those kinds of things.They didn't like my Humvees and Hummers, and my SUVs, or anything that I did.
I don't think that any movement has ever made it and has ever made much progress based on guilt. Guilt is passive, guilt is inhibiting, and guilt is defensive. You remember the commercials a number of years ago, the commercials specifically of a Native American who sees what we have done to the environment and then a year runs down his cheek. You all remember that? Well, let me tell you something; that approach didn't work, because successful movements are built on passion, they're not built on guilt. They're built on passion, they're built on confidence, and they're built on critical mass.